Strategic Planning

2019


In 2018, the City of Ormond Beach conducted an extensive citizen engagement process, The OB Life, to fully engage the community to help determine the kind of city Ormond Beach would be in the future.This comprehensive process provided community education and gathered valuable input that guided the discussions of the Mayor and City Commissioners during the strategic planning workshop held on February 27, 2019. Using the information gathered from participants in The OB Life series, the Commissioners identified strategic issues the city should address along with specific objectives for the city to accomplish in the next few years. The final activity of the workshop was for the City Commission to select and refine priority objectives for implementation.

Ms. Marilyn Crotty, recently retired executive director of the University of Central Florida’s Institute of Government, facilitated all
the City’s strategic planning efforts since 2015.

Goals and Objectives


The City Commission and staff identified strategic issues and organized them into categories. The City Commission determined goal categories, identified objectives under each goal, and then selected priorities. Any objective that received support from at least three (3) Commission members (identified by number in () in front of each objective) is considered a priority. The rest of the objectives are listed as other. There is no significance to the order in which the goals and objectives are listed. 

The City Commission identified the following Goals and Objectives:
GOAL - COMMUNITY DEVELOPMENT
To ensure the charm and rich history of our community is well-maintained through orderly development and redevelopment
utilizing existing infra-structure, including utility service areas outside the City’s municipal boundaries.
Priority Objectives:
(3) Develop an annexation policy for future growth
Other Objectives:
(2) Complete Downtown Master Plan Update
(1) Identify and develop strategies to deal with future impacts of Daytona Beach development that boarders the south side of SR40 West.

GOAL - ECONOMIC DEVELOPMENT
To ensure the economic health and vitality of the City of Ormond Beach by providing an environment allowing businesses to thrive
through retention, expansion, and attraction.
Priority Objectives:
(3) Continue attracting and retaining high wage jobs/businesses to the city - development of Ormond Crossings
Other Objectives:
(1) Identify and develop pad ready sites at airport and Ormond Crossings
(1) Negotiate with County to expand CRA along A1A to Daytona Beach
(0) Construct open access road between Business Park and Pineland Trail
(0) Continue economic development incentive program
(0) Develop PILOT (Payment in Lieu of Taxes) Policy

GOAL -  GOVERNANCE
To build and maintain strong governance practices internally and externally through continued civic engagement efforts with residents, effective management and operational policies, and strategic partnerships with other governments and agencies to support the city’s directions.
Priority Objectives:
(5) Improve public information outreach—social media and other methods
(3) Develop multi-year employment agreements with all employees
(3) Make Ormond Beach a pet-friendly community—create an anti-tethering ordinance
Other Objectives:
(1) Utilize Supervisor of Elections Office for campaign reporting—develop policy
(1) Explore acquisition of new agenda management system and ADA accessibility compliance
(0) Continue legislative advocacy program—Home Rule

GOAL - PUBLIC SAFETY
To provide a safe and secure city that maintains a sense of security and responsiveness for all residents; by protecting and serving our community through the provision of effective, efficient and responsive emergency services.
Priority Objectives:
(4 ) Complete feasibility study and identify funding options for new Police Station/Emergency Operations Center
(3) Work with private sector to bring emergency services back to beachside
Other Objectives:
(1) Purchase latest and up-to-date equipment for all first responders
(1) Develop a long-range plan for purchase of emergency equipment and vehicles

GOAL - QUALITY OF LIFE
To ensure Ormond Beach remains the crown jewel of central Florida, by providing for the quality, quantity and variety of passive and active recreation areas and facilities to serve the needs of our community.
Priority Objectives:
(3) Update parks/recreation master plan including LED lighting, linear parks, and Central Park Expansion
Other Objectives:
(2) Complete Cassen Park Upgrades
(2) Expand activities at Environmental Discovery Center
(2) Explore feasibility/funding for concrete pier, seek partners
(2) Complete feasibility/funding option for proposed uses of the church property
(2) Explore grant opportunities to restore and preserve Chief Tomokie Statue
(2) Bring back Santa Land—at The Casements

GOAL - TRANSPORTATION
To develop and maintain a balanced, efficient and safe transportation system incorporating multi-modal strategies while working in conjunction with partners, including, other cities, county, and regional organizations, as well as state and federal partners.
Priority Objectives:
(3) Work with County, State and Daytona Beach to develop Hand Ave. Extension
Other Objectives:
(2) Add double left turn lanes on Beach St. going east onto Granada Blvd.
(2) Redesign and rebuild I-95/US1 Interchange.
(2) Continue implementation of adaptive signalization system
(0) Increase multi-modal transportation options—Virgin Train station, bike paths, ferry and pedi-cabs

GOAL - WATER QUALITY & ENVIRONMENT 
To maintain the City’s environmental stewardship by reducing negative impacts of pollutants to waterbodies, such as the Halifax and Tomoka Rivers and their tributaries that decrease the quality of life of Ormond Beach residents.
Priority Objectives:
(3) Septic to sewer - invest $1M in phase one —Design and permitting of 700 homes on the North Peninsula
Other Objectives:
(1) Development of fertilizer ordinance
(0) Expand reclaimed water system to other areas based upon availability and participation.
(0) Educating and eliminating use of plastics—straws, bottles, etc.

The priority objectives identified were as follows:
The goals are listed in alphabetical order
SUMMARY - PRIORITY OBJECTIVES
COMMUNITY DEVELOPMENT
(3) Develop an annexation policy for future growth
ECONOMIC DEVELOPMENT
(3) Continue attracting and retaining high wage jobs/ businesses to the city—development of Ormond Crossings
GOVERNANCE
(5) Improve public information outreach—social media and other methods
(3) Develop multi-year employment agreements will all employees
(3) Make Ormond Beach a pet-friendly community— create an anti-tethering ordinance
PUBLIC SAFETY
(4) Complete feasibility study and identify funding options for new Police Station/Emergency Operations Center
(3) Work with the private sector to bring emergency services back to beachside
QUALITY OF LIFE
(3) Update parks/recreation master plan including LED lighting, linear parks, and Central Park Expansion
TRANSPORTATION
(3) Work with County, State and Daytona Beach to develop Hand Ave. Extension
WATER QUALITY AND ENVIRONMENT
(3) Septic to sewer - invest $1M in phase one —Design and permitting of 700 homes on the North Peninsula

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Priority Objectives:
(2) Continue attracting and retaining high wage jobs/businesses to the city - development of Ormond Crossings
Priority Objectives:
(2) Continue attracting and retaining high wage jobs/businesses to the city - development of Ormond Crossings