Strategic Planning

2017


On March 3, 2017, the City Commission held a three-hour Strategic Planning Workshop, facilitated by Ms. Marilyn Crotty, Director of the Florida Institute of Government at the University of Central Florida. At this workshop, the Commission reviewed the progress made on the previous strategic plan which was adopted in 2015 (see below), identified what was working well in the city and what was not, and updated and reaffirmed aspects of the existing plan while identifying new objectives and priorities for their goals. 

Ms. Crotty again compiled a report based on the workshop results, which was approved and adopted by the City Commission with Resolution No. 2017-94 on May 16, 2017.

Goals and Objectives


The City Commission and staff identified strategic issues and organized them into categories. The City Commission determined goal categories, identified objectives under each goal, and then selected priorities. Any objective that received support from at least three (3) Commission members (identified by number in () in front of each objective) is considered a priority. The rest of the objectives are listed as other. There is no significance to the order in which the goals and objectives are listed. 

The City Commission identified the following Goals and Objectives:
GOAL - ECONOMIC DEVELOPMENT
To provide a thriving economic environment in Ormond Beach that is consistent with existing plans for development and redevelopment.
Priority Objectives:
(3) Incentivize Ormond Crossings by coordination with city Utility Master Plan
(3) Update Downtown Master Plan (livable, walkable)
(3) Improve and identify alternative East-West routes
Other Objectives:
(2) Development of SW quadrant of airport
(1) Continue implementation of Economic Development Plan
(0) Improve US 1/I-95 Interchange
(0) Continue GAP funding

GOAL - FISCAL SUSTAINABILITY
To ensure that our city has the fiscal resources needed to efficiently govern, provide services at levels consistent with community expectations, and to advance programs and services that further the City's Vision.
Other Objectives:
(2) Adhere to long term Financial Plan
(1) Continue multi-pronged approach to reduce pension liability
(0) Continue appropriate annexations

GOAL - INFRASTRUCTURE
To provide and maintain core physical assets including streets, sidewalks, medians, buildings, technology, utilities and parks to the highest standards and conditions.
Other Objectives:
(2) Continue maintenance, repair, and replacement program
(2) Continue implementation of Utiltiies Master Plan (water, wastewater, stormwater, reclaimed)
(1) Funding of redundant sewer and water lines in US 1
(1) Explore LED colored lighting on Granada Bridge
(0) Maximize efficiency of lighting facilities 

GOAL - TECHNOLOGY
Service and civic engagement for all residents, visitors, and businesses.
Priority Objectives:
(4) Facilitate opportunities for cell tower connectivity.
Other Objectives:
(1) Implementation of IT Master Plan
(1) Continue implementation of ERP
(0) Continue implementation of SCADA and INC

GOAL - QUALITY OF LIFE
To provide a superior quality of life for all Ormond Beach residents that will continue to make Ormond Beach the Community of Choice in Volusia County.
Priority Objectives:
(3) Continue to explore feasibility of Westside Community Center with Emergency Operations component 
(3) Explore more beach access
Other Objectives:
(2) Implementation of Historic Preservation Plan
(2) Implementation of Bicycle/Pedestrian Plan

GOAL - HUMAN RESOURCES
To recruit, develop and retain a well-qualified, highly motivated and diverse customer-centered workforce that delivers first class services to our community.
Priority Objectives:
(4) Continue dialogue for healthcare plan - balance cost/effectiveness 
Other Objectives:
(2) Develop succession plan

GOAL - EXTERNAL RELATIONS
To build and maintain strong relationships with government partners (national, state and local) and other key stakeholders to support the City's direction and to advance the City's Strategic Initiatives.
Priority Objectives:
(5) Initiate discussion with County regarding ongoing relationships 
Other Objectives:
(1) Continue paricipation in addressing homeless issue
(1) Explore development of citizen's academy

The priority objectives identified were as follows:
SUMMARY - PRIORITY OBJECTIVES
(5) Initiate discussion with County regarding ongoing relationships
(4) Faciliate opportunities for cell tower connectivity
(4) Continue dialogue for healthcare plan - balance cost/effectiveness
(3) Incentivize Ormond Crossings by coordination with city Utility Master Plan
(3) Update Downtown Master Plan (livable, walkable)
(3) Improve - alternative East-West routes
(3) Continue to explore feasibility of Westside Community Center with Emergency Operations component
(3) Explore more beach access

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2015


In April and May 2015, the City of Ormond Beach undertook a Strategic Planning Process. The first step in this process was to hold two Community Conversation Workshops for residents and businesses to share their ideas, hopes and dreams for the city's future. Next, the City Commission held their own Strategic Planning Workshop.

Jump to: Strategic Planning l Goals and Objectives 

Community Conversations


Two Community Conversation Workshops were held so that residents and businesses could share their ideas, hopes and dreams for the city's future to help enhance the quality of life in Ormond Beach. At the workshops participants were split into table groups and asked to identify and share the treasures and values they cherished in the city, and share what their dreams for the future of the city were. The Community Conversations were facilitated by Ms. Marilyn Crotty, Director of the Florida Institute of Government at the University of Central Florida. 

The first Community Conversation was held on Saturday, April 18, 2015 at 9:00 a.m. at the Performing Arts Center Blue Room Dance Studio. The second Community Conversation was held on Wednesday, April 22, 2015 at 6:00 p.m. in the Senior Center Ballroom. Thank you to all those who attended and shared their ideas!
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View More Photos from the Conversations!

The comments from the participants at these events were compiled in a report by Ms. Crotty and provided to the City Commission. Minutes from both of these workshops are also available. 

Strategic Planning


The City Commission held their own Strategic Planning Workshop, also facilitated by Ms. Crotty, on Tuesday, May 12, 2015 from 3:30 p.m. to 9:00 p.m. in the City Commission Conference Room located inside City Hall, Room 103, 22 S. Beach Street. This workshop was a public meeting and members of the public observed the City Commission's discussions. Ms. Crotty lead the Commission and members of management staff through a discussion of internal and external trends, S.W.O.T. (strengths, weaknesses, opportunities and threats) Analysis and the creation of goals and objectives for the City of Ormond Beach. This process culminated in a Final Strategic Planning Report. The City Commission adopted the Strategic Plan at their July 28, 2015 City Commission meeting.

Goals and Objectives


The City Commission and staff identified strategic issues and organized them into categories. The City Commission determined goal categories, identified objectives under each goal, and then selected priorities. Any objective that received support from at least three (3) Commission members (identified by number in () in front of each objective) is considered a priority. The rest of the objectives are listed as other. There is no significance to the order in which the goals and objectives are listed. 

The City Commission identified the following Goals and Objectives:
GOAL - ECONOMIC DEVELOPMENT
To provide a thriving economic environment in Ormond Beach that is consistent with existing plans for development and redevelopment.
Priority Objectives:
(3) Continue implementation of Economic Development strategic plan
(3) Provide parking for Lincoln Ave and New Britain
Other Objectives:
(2) Adoption and implementation of airport master plan
(0) Develop alternatives for infrastructure plans for Ormond Crossing

GOAL - FISCAL SUSTAINABILITY
To ensure that our city has the fiscal resources needed to efficiently govern, provide services at levels consistent with community expectations, and to advance programs and services that further the City's Vision.
Priority Objectives:
(5) Develop funding model that meets city's needs
Other Objectives:
(2) Explore appropriate annexations
(1) Continue multi-pronged approach to reduce pension liability

GOAL - INFRASTRUCTURE
To provide and maintain core physical assets including streets, sidewalks, medians, buildings, technology, utilities and parks to the highest standards and conditions.
Priority Objectives:
(5) Continue/expand maintenance, repair and replacement plan
Other Objectives:
(1) Continue implementation of utilities master plan - stormwater reuse, wastwater
(0) Fund, design and construct Hand Ave extension
(0) Continue implementation of median/sidewalk improvements and street resurfacing

GOAL - TECHNOLOGY
To create a technologically enabled community that fosters transparency, efficiency, effective service and civic engagement for all residents, visitors and businesses.
Priority Objectives:
(5) Develop master plan for IT
Other Objectives:
(0) Improve opportunities for cell tower connectivity
(0) Continue expansion of fiber optic network
(0) Ensure website is transparent and up to date, easy to access
(0) SCADA system upgrade

GOAL - QUALITY OF LIFE
To provide a superior quality of life for all Ormond Beach residents that will continue to make Ormond Beach the Community of Choice in Volusia County.
Priority Objectives:
(3) Update parks/recreation master plan including complimentary uses, tennis courts beachside
(3) Develop historic preservation plan
Other Objectives:
(2) Explore feasibility of developing West side recreation/civic center
(2) Encourage greater beach access and East side parking
(0) Develop city-wide bicycle pedestrian path plan

GOAL - HUMAN RESOURCES
To recruit, develop and retain a well-qualified, highly motivated and diverse customer-centered workforce that delivers first class services to our community.
Other Objectives:
(2) Address staffing needs related to capital projects
(2) Provide employee healthcare that balances cost with effectiveness
(1) Provide and fund staffing needed for police department

GOAL - INTERGOVERNMENTAL RELATIONS
To build and maintain strong relationships with government partners (national, state and local) and other key stakeholders to support the City's direction and to advance the City's Strategic Initiatives.
Other Objectives:
(2) Continue active participation in Volusia Safe Harbor committee
(0) Continued participation, advocacy, and service on boards/committees at local, state and federal levels
(0) Promote redistricting efforts for equitable representation of the city

The priority objectives identified were as follows:
SUMMARY - PRIORITY OBJECTIVES
(5) Continue/expand maintenance, repair and replacement plan
(5) Develop funding model that meets city's needs
(5) Develop master plan for IT
(3) Continue implementation of Economic Development strategic plan
(3) Provide parking for Lincoln Ave and New Britain
(3) Update parks/recreation master plan including complimentary uses, tennis courts beachside
(3) Develop historic preservation plan

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